Color Theme Selection and Pattern
Color theme is the foremost important and usually the first thing to remember when a designer starts designing a site for a company and its logo. It is advisable not to choose more than 2 or 3 colors. There is general rule of thumb about colors and its association — blue is generally associated with serenity, it gives the calming effect, red is usually associated with impulse buying, it leads to an action — and there are numerous studies and research conducted on this subject (color meanings).
However, without going into a dissertation on color and marketing, it is important to note that color causes an emotional reaction; that is, the color scheme you choose will have an effect on your website’s visitors.If you’re not sure what color scheme to choose, surf the internet, find website layouts that you like and also fits in your requirement. You can then set your color scheme on what already exists.
2. Easy Navigation
This is one of the most important issues to consider when designing a website. You need to ensure your visitors can find what they are looking for easily. Most websites either display their navigation bar on the left or at the top. And since most people are used to this type of navigation, it’s best to stick with it. It also helps to include your navigation bar at the bottom of each page to save your visitors from having to scroll back to the top. But there is always an exception in life, so some times changing the standard layout of left or top also works efficiently with good web layout.
Ensure that the visitor is able to read text on background comfortably that is, no yellow on white or light gray, black or any dark shade. The links should also be clearly visible. Default color for links is blue before visited and burgundy after being visited.
4. Animation or effects
Don’t overboard your webpage design with spinning and rotating graphics sometimes they can take too long to download.
Though making an interesting Flash intro or flash banners on important pages of your site is a good idea. Remember to optimize Flash animations.
Last but not least, Content is the most important thing to concentrate your effort on making your content powerful. A good and interesting content helps in promotion of your website.