Search engine optimizing a website is becoming increasingly difficult due to the huge amount of online competition and the fact that search engine operators are constantly changing their ranking algorithms. What’s more, off page SEO strategies are now just as important as on page SEO techniques. With that in mind, in this article we are going to list 8 effective off page SEO tips and tricks that you can use to increase your website’s ranking on search engine results pages for your chosen targeted keywords.
1. Upload Videos
Publishing high qualities videos on video sharing sites like Dailymotion and YouTube can help to significantly increase your website’s SERP ranking, as long as you make sure to include a link to your website in the video description section. In the past, text content was very important, but search engines are now putting more emphasis on multimedia content, like video clips and images.
2. Social Bookmarking
Search engines regularly crawl social bookmarking websites like Twitter, Reddit, Digg and StumbleUpon, so it is important to make sure that you submit your website to those sites. The tags that you use when submitting your website to social bookmarking websites are very important and they should be relevant to your website.
3. Social Media Marketing
Social media marketing is now something that is integral to search engine optimizing a website. Through SMM, you can drive awareness of your brand and develop deeper relationships with your customers. Search engine ranking algorithms are now favoring websites that have a good presence on social media platforms, like Facebook, as high interaction with customers suggests that a website is reputable.
4. Forum Posting
By contributing to popular online forums and using your website’s URL in your forum signature, you can gain some valuable backlinks to your websites and such backlinks should help your website to rank higher on SERP. However, it is important to make sure that you carryout valuable discussions on various forums otherwise the forum moderators will remove all of your posts and your links.
5. Classified Submissions
Online classified directories are a good place to build high quality backlinks. Whenever you offer a sale or a special promotional discount on your website, make sure that you submit a post about it to a selection of the biggest online classified directories.
6. Article Submission
Article submission is perhaps the oldest and the most well-known off page SEO technique. While it is true that article submission is not as effective as what it used to be, it is still worth doing. You need to have good writing skills in order to write informative articles. Alternatively, you could choose to outsource the writing of your articles. Some good websites to submit your articles to in order to get quality backlinks are ArticlesBase, Hubpages, Ezine and GoArticles.
7. Directory Submission
Many SEO experts will tell you that directory submission is a waste of time and that it is an outdated SEO strategy. The truth is that directory submission can still drive a lot of traffic to your website. Unfortunately, the results can take a substantial amount of time to materialize and you need to make sure that you pick the right directories. It is generally a good idea to avoid paid listings.
8. Start Blogging
If you start an online blog and it gets a lot of attention, that blog can become a good place to get valuable backlinks to your main website. What’s more, thanks to free open-source platforms like WordPress, starting a blog has never been easier. In order to generate a large following, however, you need to constantly write engaging posts and spend time interacting with your readers.
These are the one of the best techniques to improve off-page SEO described by SHS Services an SEO Consultant in Dubai.