What Is Lightbox And Does It Affect SEO? Some Quick Answers

Originally a WordPress plugin that was developed by Lokesh Dhakar,Lightbox is really a Java Script technique used to display images along with other content using modal dialogs in which the image filling up the screen, while the rest of the web page is dimmed.

Lightbox scripts are based mostly on a web browser’s compatibility with Java Script, however, most scripts are easy enough to implement that compatibility has become a non-issue on most websites. Many Lightbox scripts use inconspicuous JavaScript. Browsers that don’t load the script for reasons unknown can load the picture as a separate page load, thus losing the Lightbox effect but nonetheless maintaining the ability to display the picture.

Does Lightbox affect SEO? This is one question that most webmasters have and is one that we will answer as comprehensively as possible in post. Whenever the search engine bots crawl a website, it’s basically trying to figure out what the website is all about. If you’ve been doing SEO for some time, you already know that there several factors are considered when it comes to deciding what a website is all about.

Lightboxes are perfectly acceptable for Search Engine Optimization, although they are generally benign elements that won’t affect your rankings at all, that is, if it doesn’t affect your bounce rate. This is because a mixture of CSS and Javascript is used to manage if the user sees the lightbox and/or the content behind it. Search engines like Google see both, and that is what you would like.

When a website visitor sees a lightbox, two things can happen: Either he or she continues on your website or click on the “back” button of your browser. Just bear in mind that search engines like Google seriously consider what your website visitor does when he or she is on your website. Consider how some website utilizes a persistent overlaying box to prompt customers to participate without fully interfering with their browsing experience.

Even sites like Groupon in which the pages expire rapidly can usually benefit from Search engine optimization. Google knows Groupon is extremely dynamic, and that some of the site’s content expires quicker than other. Their job would be to crawl and deliver that content rapidly. Google is improving, and because of this Groupon receives a lot of traffic from Google. In other words, as long as you always have fresh content on your website and your lightbox doesn’t cause your visitors to click on the back button, you’ll be fine.

Lightboxes won’t affect your Search Engine Optimization as much as the other factors do. However, so as not to interfere with your visitor’s experience, give them a choice to shut the popup. If a user cannot see your content and has to register with your website without seeing the content first, they’ll be frustrated and then leave your site soon, thus giving your site a high bounce rate, which is really bad for ranking your websites.

jQuery Lightbox Tutorial

Lightbox can be very useful when you have a lot of good information and you do not want the user to go to another page. here is a short and quick tutorial on how its done. Hope you enjoy!

8 Effective Off Page SEO Tips And Tricks

Search engine optimizing a website is becoming increasingly difficult due to the huge amount of online competition and the fact that search engine operators are constantly changing their ranking algorithms. What’s more, off page SEO strategies are now just as important as on page SEO techniques. With that in mind, in this article we are going to list 8 effective off page SEO tips and tricks that you can use to increase your website’s ranking on search engine results pages for your chosen targeted keywords.

off-page SEO

1. Upload Videos
Publishing high qualities videos on video sharing sites like Dailymotion and YouTube can help to significantly increase your website’s SERP ranking, as long as you make sure to include a link to your website in the video description section. In the past, text content was very important, but search engines are now putting more emphasis on multimedia content, like video clips and images.

2. Social Bookmarking
Search engines regularly crawl social bookmarking websites like Twitter, Reddit, Digg and StumbleUpon, so it is important to make sure that you submit your website to those sites. The tags that you use when submitting your website to social bookmarking websites are very important and they should be relevant to your website.

3. Social Media Marketing
Social media marketing is now something that is integral to search engine optimizing a website. Through SMM, you can drive awareness of your brand and develop deeper relationships with your customers. Search engine ranking algorithms are now favoring websites that have a good presence on social media platforms, like Facebook, as high interaction with customers suggests that a website is reputable.

4. Forum Posting
By contributing to popular online forums and using your website’s URL in your forum signature, you can gain some valuable backlinks to your websites and such backlinks should help your website to rank higher on SERP. However, it is important to make sure that you carryout valuable discussions on various forums otherwise the forum moderators will remove all of your posts and your links.

5. Classified Submissions
Online classified directories are a good place to build high quality backlinks. Whenever you offer a sale or a special promotional discount on your website, make sure that you submit a post about it to a selection of the biggest online classified directories.

6. Article Submission
Article submission is perhaps the oldest and the most well-known off page SEO technique. While it is true that article submission is not as effective as what it used to be, it is still worth doing. You need to have good writing skills in order to write informative articles. Alternatively, you could choose to outsource the writing of your articles. Some good websites to submit your articles to in order to get quality backlinks are ArticlesBase, Hubpages, Ezine and GoArticles.

7. Directory Submission
Many SEO experts will tell you that directory submission is a waste of time and that it is an outdated SEO strategy. The truth is that directory submission can still drive a lot of traffic to your website. Unfortunately, the results can take a substantial amount of time to materialize and you need to make sure that you pick the right directories. It is generally a good idea to avoid paid listings.

8. Start Blogging
If you start an online blog and it gets a lot of attention, that blog can become a good place to get valuable backlinks to your main website. What’s more, thanks to free open-source platforms like WordPress, starting a blog has never been easier. In order to generate a large following, however, you need to constantly write engaging posts and spend time interacting with your readers.

SEO Tips

These are the one of the best techniques to improve off-page SEO described by SHS Services an SEO Consultant in Dubai.

Basic Knowledge on Website Structure and On Page SEO

There are very many people who are starting to blog or those who have run their site or blog for a while. This kind of people do not have enough knowledge on the use of SEO and its advantages when it is used well.

SEO stands for Search Engine Optimization. This is where a blogger or a site owner modify their web pages to and try to apply special techniques to help rank this webpages very high in the search engine result pages. It is prestigious the more a site ranks higher in Google or Bing results pages, hence resulting into more traffic to the site.

SEO is further split into two other distinct categories: on-page SEO and off-page SEO. On-page SEO refers to all specific things one can do on the said website to help it rank higher, this may include:  page titles,Meta tags and descriptions, etc. off-page SEO on the other hand is the things one is able to do to directly off the website to rank the website higher.

This article will explain on-page SEO and a few effective techniques to increase a website of page ranking on most search engines.

on-page seo factors

Page titles are some of the most vital SEO factors on a website. Each of the pages and relative posts should have their own unique title which also should include the main relative keywords for the specific page. If this is well attained when one searches for a word which is the said keywords, the post in your website or blog has a better chance of appearing on the search engines. It is a common mistake for bloggers and sites owners not to include Meta descriptions for their pages. This descriptions offer a chance to include vital keywords for the specific content. This are very important to when it comes to search results when the said page is listed. It is very important also to use specific but relevant keywords.

In each of the pages in the websites it is advisable to use a set of keywords in the form of Meta tags. This includes relevant keywords of the specific content, which you will have adequate knowledge of. For instance a blogger can use a WordPress plug-in to allow the blogger to enter Meta description, page title and Meta tag keywords at the bottom of every post. This allow for easy insertion of relevant information into the page HTML format for you.

search engine friendly URlsOne should use search engine friendly URls for each of the specific pages. This is very much recommended as these results into bringing better crawling. Is has been observed that shorter URLs perform better in search engine results, however one should not rely fully on this single factor. It is also true that URLs that include targeted keywords perform better and also their location on the URLs can be a big influence.

It is recommended that, when writing web-content, to break up the content into smaller divisions, sections and paragraphs, this makes it easier for people when reading. Normally this divisions are given heading, this is where H1, H2, H3, etc. tags are used. In most cases H1 tags are left for the main page title, with following headings. The other tags are used to show relevant information in the content. It is recommended to use keyword rich headlines over generic ones. This tags are used by most of the crawlers to run through different content.

To include useful keywords in the web content is very important. This helps search engine to work out what the said content is all about. It also a common mistake to use repeatedly and also over use the said keywords. This is known to cause a site to be banned by most search engines. To avoid this embarrassment the keyword density should be maintained between 1-3% and use different vocabularies to avoid repetition.

These are some of the best ways and techniques to improve ones on-page SEO described by SHS Services an SEO Services Company in Dubai. When a technique is used alone, it does not provide the same result as when they are used together. They provide improved traffic to the said website. This on-page SEO helps a page to work better. Hence it’s recommended to apply this techniques and improve the site or blog.

Tips For Designing a Website

Color Theme Selection and Pattern

Color theme is the foremost important and usually the first thing to remember when a designer starts designing a site for a company and its logo. It is advisable not to choose more than 2 or 3 colors. There is general rule of thumb about colors and its association — blue is generally associated with serenity, it gives the calming effect, red is usually associated with impulse buying, it leads to an action — and there are numerous studies and research conducted on this subject (color meanings).

However, without going into a dissertation on color and marketing, it is important to note that color causes an emotional reaction; that is, the color scheme you choose will have an effect on your website’s visitors.If you’re not sure what color scheme to choose, surf the internet, find website layouts that you like and also fits in your requirement. You can then set your color scheme on what already exists.

2. Easy Navigation

This is one of the most important issues to consider when designing a website. You need to ensure your visitors can find what they are looking for easily. Most websites either display their navigation bar on the left or at the top. And since most people are used to this type of navigation, it’s best to stick with it. It also helps to include your navigation bar at the bottom of each page to save your visitors from having to scroll back to the top. But there is always an exception in life, so some times changing the standard layout of left or top also works efficiently with good web layout.

3. Readability

Ensure that the visitor is able to read text on background comfortably that is, no yellow on white or light gray, black or any dark shade. The links should also be clearly visible. Default color for links is blue before visited and burgundy after being visited.

4. Animation or effects

Don’t overboard your webpage design with spinning and rotating graphics sometimes they can take too long to download.
Though making an interesting Flash intro or flash banners on important pages of your site is a good idea. Remember to optimize Flash animations.

5. Content

Last but not least, Content is the most important thing to concentrate your effort on making your content powerful. A good and interesting content helps in promotion of your website.