Should You Create A Website?

In this internet age it has become very popular for individuals as well as entities to have their own websites.  Well, website design companies can attest to the fact that websites are being built for all kinds of purposes these days.  Some do their own website design and others pay to have a web design company create their website for them.  Some websites are for profit and others are purely for entertainment, while still others fall somewhere in between.  Should you decide that you would like your own website, there are some things you must consider.

Cost is the first thing you will want to consider.  Not only will you have to pay for web design if you can’t create your own website, you’ll also need to pay for a website host as well.  While you don’t necessarily want the most expensive website host, you don’t want to go for the cheapest either.  And cost isn’t the only consideration.  Is the company reputable?  Are they likely to be around for the long-haul?  Are they located near you?  Knowing the answers to these questions can help you in choosing the best website host to suit your specific needs.

Also, when it comes to the actual website design, you’ll need to figure out if hiring a professional is the best option for you.  If you are building a website for entertainment purposes and don’t need a lot of complex coding, you may want to forego using a professional for your web design.  If you will be selling merchandise on your website, it may make sense to hire a web design company to assist you with this to ensure that the website is more secure.

If after careful consideration you decide that you would like to have your own website, go ahead and create one.   Whether it is to benefit your online company or for your own personal entertainment purposes, the decision will be up to you on whether or not to maintain your own website.  If the answer is yes, think about the issues outlined above and get your website up and running!

How To Get Website Traffic

After the you’ve hired a web design company and the web site has been published, the question inevitably arises as to how to get more users to visit the site itself.  This is going to require the work of an Internet marketing firm.

Search Engine Optimization done by professionals is one option. Another is to surf the web and promote your web site on other websites through forums, blogs, and back links. If you have tried this and are still not satisfied, there may be some other ways to achieve the result. One of the best Internet marketing practices is to use print and broadcast media in your local community to advertise information for your web site. This can be as simple as a classifieds ad in a newspaper announcing your domain name address. Another would be a radio station commercial or tv advertisement that gives more information about your site. But since this is also expensive compared to the internet, it makes the most sense to try an internet-based approach.

One way to create more traffic to your web site is to register additional domain names with the same name as your main site – an Internet marketing consultant can help you with this. For example, if your site is “example.com,” you might also register the .info, .biz, or .net extensions of this name, and create smaller sites that function to rebroadcast your site message and attract visitors to the main site. Another way would be to create accounts on social networking sites such as MySpace, Facebook, or others that allows a small node of your website within the social networking community to link back to your main site. Businesses may also try creating an outlet for their store on eBay or other sites, and building their Internet marketing exposure that way.

One Last Tip

Another idea for web site owners looking to increase traffic to their web sites is to create video advertisements and promote the site on youtube.com or other video hosting sites. Just like in TV, if your commercial is interesting enough, it may attract a buzz that leads users to your site. Web site owners in may also create podcasts, and syndicate them through RSS feeds. If your site visitors subscribe to your podcast via RSS, you have a means to send updated information directly to the person without them even having to visit your web site. In many instances, the podcast will also serve as a reminder that brings the visitor back to the site. Creating XML site maps that are automatically sent to Google, Yahoo, and other search engines every time the site is updated is also a good idea. You may also want to require user registration on your web site, and send out an email newsletter every two weeks or once a month announcing new products, web site changes, or special offers. If you include the links that lead back to your web site in the email, this will certainly remind some of your visitors to return to see what is new.

How To Choose a Search Engine Optimization Company

If specialization is the key to finding a good web designer, then research is most important in finding a good SEO company. The best SEO companies will have the detailed information about the algorithms and formulas that each search engine uses to rank web pages in the search engines. A good company will know about the differences between each of the search engines, and how to optimize your page rankings for each one particularly. While 90% of all internet users may be using Google, Yahoo, and MSN for web searches, it is also helpful to have your site listed and ranked highly at all of the thousands of other search engines. Because of the multiplicity of approaches and standards, good research is necessary in the field.

One thing to watch when becoming involved in Search Engine Optimization techniques for your website is whether or not the company is using “spam” techniques to promote your site. If you feel that the answer is yes, then you should probably look for another Search Engine Optimization group. Spamming other sites to promote your own pages will be quickly picked up by other web users and rejected. It may also make your site less popular with the search engines. Since many companies are promising to do what is very difficult, and focusing more on result than method, one should be very careful before going along with the advice. Another question to ask is, could you or your existing employees do the same work gradually by surfing the web and adding posts to bulletin boards, blogging, or doing a detailed analysis of the existing site structure with meta tags and key words?

If, after doing your own analysis and web promotion, your web site’s search rankings are still not where you would like them to be, you should search out a reputable Search Engine Optimization Company to optimize your site. Things to look for in a good SEO company would be: how long they have been working in the field, if the company has produced any publications discussing the Search Engine Optimization issues in print or on the web, who are the company’s existing clients, what examples do they have of their technique’s success, and so forth. Another question is price.

Some Final Thoughts

Do a cost analysis between your investment in the web site itself, the site’s monthly income, and what the company is charging for their services. What kind of increase in ranking is the company promising, and how much will this increase your site’s current traffic and income? How long will the increase in ranking be likely to remain with all of the other changes going on daily in what is posted to the web and how the search engines calculate results? Best advice is to be very careful before engaging in an overly expensive SEO program to be certain that you will receive the promised results from the company.

Flash Web Design

Flash is a type of vector animation that appeared as one of the first browser plug-ins to increase html functionality. Traditionally, a web design company could only use .gif and .jpg file types for the display of images on web pages. As these images are static, another format was needed for web animation. Flash animation is vector based, allowing for crisp, sharp lines and low download times. It allows the graphic designer to create animations combining images and text into dynamic web pages. Flash is now used as a format for the display of video, video games, menus, and software applications by many website design experts.

Surveys have shown that approximately 98% of web browsers have some form of a Flash plug in installed. If a user does not have Flash installed in their browser, or does not have the latest version needed to display the animation embedded in the web page, the user will be taken automatically to the page to download and install the plug in. This means that web designers can safely integrate Flash animation into their websites without having to worry about compatibility.

The reason for creating Flash sites is to make for a more dynamic, engaging, and active web page for the user. Animated avatars can be created to act as a site guide or information agent, or integrated with AIML to provide a means of serving your product database information directly to user responses. Small icons can be made into animations to make the web page more interesting. Splash screens can be created to serve animation as a type of introduction viewed by users before they reach the main page of your web page.

More Advice

Flash can also be used as a means to play mp3s on a web site by embedding an mp3 player in the site’s pages. Youtube video may be converted automatically into flash to display within a web site’s forum, blog, or bulletin board pages. One can even create web sites that are entirely animated, with complex scripts providing transitions between pages, and opening up to unfold even more dynamic entries. Some of the most creative and engaging web sites have been created by using Flash animations, making it a favorite of web designers and graphic artists looking for a way to make their web site stand out from the crowd. It is recommended to test your Flash download times on different connections to make sure that all users will be able to access the site without delays, and a good web design company will help you with this.

DIY Web Design

Internet has become the easiest way to make many dreams come true and today people use it to earn incomes that would never have been possible in the real world with the same effort and cost. The beauty of this success lies in the fact that a good majority of those who ‘make it’ on the Net are not computer experts; rather are geeks who hardly know how to use an email account and type a letter on Microsoft Word.

How Can I Have One Website?

As you plunge into the unknown, you will be pleasantly surprised that things are indeed not as difficult as they seem. If you organize yourself and give it a concerted try you would find that creating a website is not only easy but also a means to learn a lot about the Internet and e-business. It takes about five steps and a week’s time to have a website up and running even if all you know about computers.  If not, it’s best to hire secure professional Web Design Services – since building a custom website is no easy task.

1. What is your business – the first step is to achieve full clarity on what your business would be. Describe the product or products that you want to sell. If you have a service instead, write down what exactly you are offering.

2. What is the content – take a look at a few websites and see what do they contain. There are things like ‘about us’, ‘home page’, ‘product info’, ‘order page’, ‘site map’ and so on. Make a list of what you would want for your website. Treat pages just like pages of an information brochure – where each page says something about a facet of your business.

3. Design a layout – this the way your website would look and this about the hardest it would get to get your website done. You could use basic HTML language to do this, or you could use ready-made templates which are free for use on the Net. There are plenty of places on the Net where you could learn about HTML through simple ‘for dummies’ tutorials.

What is HTML? This is an abbreviation used for Hyper Text Markup Language.

i. Hyper Text – is what creates the hyperlinks or the ways (roads) to the next page
ii. MarkUp is what give the text its shape on the website – this is done with the help of HTML tags
iii. HTML – it is a basic computer language that uses codes (just like you write in shorthand) to make a text that is saved in an html file. This file when opened through a browser (Internet Explorer, Firefox Mozilla, etc) is transformed in a webpage according to the instructions fed through the codes.

Anyone can learn the basics in less than an hour and in 2-3 days time would be enough to tell you all there is about the codes. However, gathering the skills necessary to make the html do what you want it to do, requires time and a deeper understanding, and probably consulting with a digital marketing  expert.

4. Content – each of the pages would need to have appropriate content. Write it incorporating the major keywords that would describe your product or service.

5. Add the content to your website – this is not just putting it on the pages. You need to place it in such a way that it attracts the eyes of the surfer to the information given. Use a template for best results and make changes with a WYSIWYG (what you see is what you get) editor to place text and graphics on your site.

Your website is now ready for hosting and validation. Find out a good web hosting service in and launch your website on the Net. You are now in business!